Tell Google To Take That PPC And Shove It – Banner Ads Are A Great MLM Lead Generator
If you are advertising online with Google PPC, there is no doubt you have experienced or witnessed the dreaded “Slap” that is going on with certain home business ads. If this is you, what are you going to do if you get cut off from your favorite paid strategy?
In steps my favorite MLM lead generation paid strategy, banner ads! You might be thinking, those things are old school and they don’t work. On the contrary my friend, I am generating between 5-10 lazer targeted leads per day. I am going to let you in on the secrets that I use to generate these leads with banner ads.
If you have heard it once, you have heard it a thousand times about how important keyword research is. Take what you thought you knew about it and multiply it by 100. The research is critical to be sure you are getting in front of the right people. Once you have zeroed in on your words, search the interweb and see what sites return. Go through the first couple pages of site checking the traffic ranks and to see if they have banner ads on the sites already. Contact the sites you are interested in directly and see if they have any advertising available. If not, don’t worry because you can always us a media buying company like BlogAds or BuySellAds.
When you are looking through the sites that came back from your keyword search, be sure to pay close attention to the demographics of the users on those sites. The worst thing you could do is advertise your biz op on a site for Teeny Boppers. A couple of great tools for beginning your demographics research are Quantcast and Alexa. These sites both have demo sections that will get you pretty close to the actual site make up.
Now we have our target market demographics and some great keywords, lets find some banners. You will have a lot of options here depending on whether the company you are advertising for has stock banners or not. If not, there are a couple of options to get some made. You can undertake this process yourself in some photo creation software or outsource this to someone who can create them for you. You can have some nice, professional banners made for under $200.
The most attractive thing about banner advertising is the prices. You can get PPC clicks for under $1 and have more targeted traffic than with regular PPC. The other option is CPM (cost per mille), which is where you pay per 1,000 impressions. It is not uncommon to get a couple of clicks on your CPM that you have only paid a quarter for, which is unreal.
The last thing that you will need to decide is whether you want the banner to lead directly to your offer or to a landing page to presell the prospects. A good rule of thumb is if the product is over $100, then you need to take prospects to a landing page. Now this can depend on how good of keyword and demographic research you have done. If you have pinpointed both of these and are showing on the right site, you might not need a landing page. To be safe, when in doubt, create a landing page to ensure your conversions go up.
I realize banner ads are not as sexy to most as PPC, but your conversions can be the same and cost less with this method of advertising. If you are looking to pick up the pieces after getting the Google Slap, look to banner advertising to get your lead generation back on its feet and generating that steady stream of MLM leads that you have become accustomed to.
Eric McMillan is an entreprenuer, travel enthusiast, and MLM Marketer. Go here if you would like to learn more about using banner ads for MLM Lead Generation. If you are ready to quit struggling and get on building your fortune, visit Eric McMillan’s Awesome MLM Leads Explosion Method
Tags: banner ads, Banner Advertising, cpm, generating mlm leads, mlm lead generation, mlm leads, ppc

